campaign messaging designed
to grab audience attention; drive leads; establish trust; and
resonate with busy consumers and business executives.
Add a strong, consistent voice
throughout integrated efforts spanning online, print, social
media, radio and other channels.
Remember all the "hidden"
brand-building opportunities too: customer service emails,
auto-generated messaging, invoice statements and other one-to-one
daily transactional touch points also leave a brand impression. Make
it the best one possible!
See samples below from
the hundreds of unique messaging concepts I've developed over the
years: I've also written to many existing agency campaigns and
can easily match any voice they have already developed for you.