"Thanks so much for everything. You added tremendous value.
Your contributions really helped our business!"
Advertising, Brand & Communications DHL
approach to working with our group was so outstanding that one would have
thought you were a fully dedicated stockholding employee.
When you were requested to
learn about the solution/service you were reviewing, you watched the videos
and read all you could...it was so relieving. You clarified who the audience
was and how to speak to them.
You ensured every message delivered would be understood by
customers. You were aware of the company specific requirements and worked
with them. Although not the project manager, when you saw marketing material
messages were not aligned for the overall status of the project, you went
the extra mile to make sure everyone got on the same page. As you saw by all
the materials you helped me launch, your hard work was appreciated very
Marketing Project Manager (strong focus on DHL customer e-commerce solutions) DHL Express
with any marketing department, DHL is a fast-paced environment. Sheri has
proven to be a self-reliant team member, needing very little direction and
Her experience and skill
level is clearly demonstrated by her ability to provide strategic input and
direction to any project while managing deadlines and changing direction as
needed. Sheri also has an uncanny ability to distill large amounts of
disparate information down to a very manageable level of content while
identifying the most valuable key points for messaging."
Senior Manager, Direct Marketing & Promotions DHL Express
been a pleasure to work with
Sheri: I must say she is the consummate professional that has the ability to
nail any mar-com messaging objective
– from sensitive media releases to motivational internal
communications, newsletters, presentations, case studies, executive speeches
and more. She works quickly without compromising quality with first drafts
that are right on-target. I highly recommend Sheri to any business seeking
to enhance their public image, awareness of their products and services or
motivate employees with highly impactful communications."
Manager, Communications DHL
"I appreciate your professionalism and clear thinking in approaching our
multi-faceted projects. You are quick when you have to be…more
measured and careful when required by a more detailed project – that kind
of flexibility is wonderful on a small team where we produce a variety of
work. Your experience really shows in your reasonable, diplomatic approach
to our sometimes sticky issues. Flexibility, experience and a respect for
deadlines are important qualities for anyone on our team- and I think you
have offer all that and more. :) "
Graphic Designer DHL
"Baxter Martin’s spine surgeon
client presented a messaging challenge.
His advanced surgical technique for treating cervical stenosis goes beyond
the scalpel and focuses on a philosophical approach to motion preservation.
Sheri listened to the client, understood the message, and delivered
President/CEO Baxter Martin Advertising
"You truly made a
difference in our content and brand positioning.
You have a great deal of talent."
EVP Strategy & Development, Office Depot
"Sheri exceeded my expectations, developing programs that
delivered quantifiable results,
including highly-profitable cross-sell
VP Merchandising, Office Depot
"Attach rates increased more
than 20% vs pre-program levels on the specific
featured product. Your program
exceeded our sales and profit expectations. I would highly recommend you to
any business partner, internally and externally."
Lead Merchant, Warranty Programs;
"It seems to me that the catalog has
a whole new voice that is benefit-driven!
the copy and think it's great. The book will
sell a LOT harder!"
VP Direct Marketing (05),Office Depot
"Once again you have completely blown my expectations
out of the
water... a beautiful thing!"
Marketing Director, AccuData/Acxiom
"Your work is terrific! What you wrote is great. Thanks a
Luis David Ramirez, Director
GBS Strategies, Incorporated
"I just wanted to tell you are doing a great job
capturing the Club Med attitude and personality
in all the copywriting I've seen. Well done! We're very excited to have
you working on our brand!"
VP Marketing; Club Med (01)
"I have watched Tech Time - it
is absolutely fantastic!
Congratulations on a
terrific tool. How do
I get on the
weekly distribution so I can learn
from it too?"
President, North American Retail Divsion,
"You are one of the finest writers
I have ever worked with.
Your ideas are right on target."
SVP, Direct Marketing, Fairfield Resorts
worked with other copywriters in the past, but your copywriting methods have
completely changed how we position ourselves
with our clients, giving
us the ability to provide them with comprehensive and professional marketing
direction, based on your research, knowledge and expertise. Your work has
definitely exceeded our expectations...and our client's expectations."
Development, Nordis Direct
"You helped us all achieve greater
sales and margin because of your efforts.
no different: attached report shows results
DOUBLING what we expected."
Lead Computer Merchant; Office Depot
"The copy was so right!!
The copywriting is great. Thanks again for your help."
(Note: Mktg Director and Global VP Brand
Development went through 3 writers and multiple drafts on this particular fragrance launch before
receiving a referral to me. Both loved my
Tracy J. Young,
Marketing Director; Coty USA (02)
"You are one of the finest
executives I have ever had the good fortune to work with.
You always exceeded expectations for follow-up and detail execution and
always managed to get me thinking creatively."
Training and Development
Director, Ross Stores
(formerly served in same role at Office Depot)
"We had GREAT success yesterday with
the launch of the Sony Desktop PC featured in Tech Time!
You helped elevate this launch to its success. Thank you
Divisional Merchandise Manager, Office Depot
"Not only are the clients happy, they are ecstatic!
Jim said yesterday he's been trying to get this
concept off the ground for 2 years, and this is the first time he's seen it
done in a way that he thinks will work. Thank you for your great work."
Director of Brand Management;
"You not only have marketing vision, but can
execute on that vision – which is rare.
You bring passion to your work and manage
expectations well. You're a valuable asset to the company and a
pleasure to work with."
VP Business Development;
"I really enjoy working with Sheri and think
you picked a great director in her. She adds tremendous strategic value to our creative
process across the board and is a pleasure to work with."
E-mail sent from
VP Direct Marketing Alicia Prokos
to Rex Ciavola, SVP (original spvsr); Office Depot
Do we tell you often enough how much we love you?
This is great! I’m impressed, as always."
VP, Brand Services; Wyndham Resorts
"When Sheri told you that something would be done, the commitment
was either met
Her personal integrity was evident in everything she did. She
asked the right questions and did the research to
ensure that all of her work met
the highest standards of excellence. I would love to work with Sheri
again and definitely would
consider her for any strategic projects requiring her expertise."
Content Management Director; Office Depot
fundraiser was a big success - we raised 50% more
than I originally
hoped for! Great sales letter!"
Fundraising Client and Twinfare Cookbook Author
"You’re one of the best copywriters I have
ever worked with: you have terrific direct response expertise."
Ciavola, SVP, Global Creative & Production
(Direct Supervisor 02-05); Office Depot
"I’m so impressed with your attention to
detail – especially on this
project, because there were over 100 resorts and every one was so different. You did a great job. Thank you."
Director of Brand Management;
"I am impressed at your turnaround time and
really appreciate your enthusiasm!
never been to these destinations, yet you write about them as if you just
flew back from spending the week
Creative Director; Club Med North America (01)
copywriting has done such a great job in capturing what this product is
all about. I am very excited about this and
I think this will really help our associates sell. Thanks so much!"
Lead Merchant - Cameras; Office Depot
"Sheri, YOU ARE A STAR!!! This is exactly what I needed.
You are SO Good!! Thanks for the quick turnaround. I believe that you have done an EXCELLENT job of capturing
what we needed."
Director Brand Services; Wyndham Vacations
"You and Angela are really kicking some creative butt!
We are all delighted that you are managing our creative!"
Marketing Director; Fairfield Resorts (00)
"I would certainly recommend you to colleagues inside or outside of
always met objectives and displayed good understanding of our needs together
with strong creativity and
innovation. You helped us scope projects appropriately and consider issues
that may not have occurred to us."
Director Brand Strategy; Office
time to learn in depth about the client’s business,
knows how to write copy for the one vs. the masses; and understands direct response
paradigms. She always thinks strategically about the bottom line: always
marketing driven...always on target.”
Michael P. Ventresca,
G. Neil Creative Director
exceeded our expectations for quality, timeliness and accuracy,
you are the best copywriter we ever worked with. Not only are you
right on target...you are quick too.You were perfect!”
Susan Masimore, President/Owner Uniform Advantage
National apparel retailer/online/catalog merchant (Healthcare and
Many more testimonials available - just ask!
To receive my Direct Marketing Copywriting Rate Sheet
or a customized quote, contact me at:
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