Copywriting focused on response and conversion, Sheri Harris, DM Copywriter, Fort Lauderdale, Florida

Copywriting by Sheri Harris

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Powerful Messaging...Measurable Results

 

       

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Success stories start with results-driven copywriting: a smart marketing investment to reach your acquisition, retention, margin and ROI goals

  

Seeking sales lift, share gains, AOV, market basket, higher LTV or other measurable financial metrics? I've helped many marketers reach their goals, and I would love to earn the chance to meet or exceed yours.

  

Below you'll find several strategic direct marketing, retail and online copywriting achievements from my employed career positions at the companies mentioned.

  

I am also happy to furnish copywriting success stories from clients in my independent practice, including Coty Fragrances, Club Med, Biltmore, Bankers Healthcare, Wyndham, and many others upon request.

  

   OFFICE DEPOT

Drove 30% incremental sales & margin lift in retail technology converting weekly ad loss leaders to profitable AOV/market basket with Tech Time concept.  Doubled sales projections twice, boosted high-margin warranties from 1.7 to 2.2% of total U.S. tech sales in 6 months.

  

Generated 1-11% in store sales lift in controlled tests by developing Buyer's EdgeSM service: a unique differentiator no other competitor offered.  Helped customers make better buying decisions, supported sales teams in serving customers with more knowledge              and confidence.

   

Strengthened Selling Power of 1,000+ page house catalog with strategic copy revamp.  Book earned Catalog Age Gold in 2003, 2004.  High judging marks on copy effectiveness.

   

Strengthened sales impact and consistency on 20,000+ SKU/item database with Content Management copy strategy, partnering with content management director and her team           to execute.

   

Improved marketing brand consistency and saved creative production teams hundreds of wasted hours by developing new copy guides on cross-channel programs like Loyalty, Private Brand, Copy, Print, Ship services.

   

Facilitated international expansion of sales copy/messaging strategy-sharing ideas with European merchants and marketers who chose to adopt several into their own operations.

   

  

   FAIRFIELD RESORTS, Cendant Division

Slashed 50% off creative turnaround times; lowered costs with new workflows.

   

Created direct mail campaigns that exceeded projected response rates, including an out-of-season inventory campaign and “SpokesToons” targeting 50+ demographic.

  

Formulated copy, messaging and creative strategies for many new programs, including top-tier/VIP, corporate alliances, new service launches, DRTV, sales training tools, much more.

   

    

   G. NEIL Taylor Corporation (Top 100 cataloger, B-to-B product developer)
Transformed failing labor law solo into a winning concept that more than quadrupled response rate: held
top spot years after I left, despite repeated tests from creative challengers.

   

Slashed ad costs by 50% and boosted response rates on an employee screening solo.

   

Boosted sales 19% over previous year on catalog revamp with no changes to list or offer as part of 3-member task force, including art director and VP creative.

   

Revamped copy and selling power on all house books – boosting sales on many SKUS over previous versions.

   

   

   SUNGLASS HUT INTERNATIONAL   
Developed critical communications for CEO and executive committee during IPO, 3 competitive acquisitions and
500% growth in 5 short years, as company went from privately-held and family-run to NASDAQ-listed and international, with stores in Europe, Canada, Australia.

      

  

   MORE Success Stories - just ask! 

   

Put results-driven B2B and B2C direct response copywriting on your project: Email sharris@copywritersheri.com

 

To receive my Direct Marketing Copywriting Rate Sheet

or get a customized project quote, contact me at:

954.801.0282    sharris@copywritersheri.com

 

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