sales lift, share gains, AOV, market basket,
higher LTV or other measurable financial metrics? I've helped many
marketers reach their goals, and I would love to earn the chance to meet or
you'll find several strategic direct marketing, retail and online copywriting achievements
from my employed career positions at the companies mentioned.
I am also
happy to furnish copywriting success stories from clients in my independent practice, including Coty Fragrances, Club Med, Biltmore,
Bankers Healthcare, Wyndham, and many others
Drove 30% incremental sales & margin lift in retail technology
converting weekly ad loss leaders to profitable AOV/market basket with
Tech Time concept. Doubled sales projections twice, boosted
high-margin warranties from 1.7 to 2.2% of total U.S. tech sales in 6
Generated 1-11% in store sales lift in
controlled tests by developing Buyer's EdgeSM service: a
unique differentiator no other competitor offered. Helped customers make
better buying decisions, supported sales teams in serving customers with more
knowledge and confidence.
Strengthened Selling Power of 1,000+ page house
catalog with strategic copy revamp. Book earned Catalog Age Gold
in 2003, 2004. High judging marks on copy effectiveness.
Strengthened sales impact and consistency on
20,000+ SKU/item database with Content Management copy strategy,
partnering with content management director and her team to execute.
Improved marketing brand consistency and saved
creative production teams hundreds of wasted hours by developing new copy
guides on cross-channel programs like Loyalty, Private Brand, Copy, Print,
Facilitated international expansion of sales
copy/messaging strategy-sharing ideas with European merchants and marketers who chose to adopt several
into their own operations.
Slashed 50% off creative turnaround times; lowered costs with new
Created direct mail campaigns that exceeded projected response rates,
including an out-of-season inventory campaign and “SpokesToons” targeting 50+
Formulated copy, messaging and creative strategies for many new programs,
including top-tier/VIP, corporate alliances, new service launches, DRTV, sales
training tools, much more.
(Top 100 cataloger,
B-to-B product developer)
Transformed failing labor
law solo into a winning concept that more than quadrupled response rate:
top spot years after I left, despite repeated tests from creative
Slashed ad costs by 50% and boosted response rates
on an employee screening solo.
Boosted sales 19% over previous year on catalog revamp
with no changes to list or offer as part of 3-member task force,
including art director and VP creative.
Revamped copy and selling power on all house books –
sales on many SKUS over previous versions.
SUNGLASS HUT INTERNATIONAL
Developed critical communications for CEO and executive committee during IPO, 3 competitive acquisitions and
500% growth in 5 short years, as company went from
privately-held and family-run to NASDAQ-listed and international, with stores in Europe, Canada, Australia.
Success Stories - just ask!
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